internal · for muiez
leedab · idea · 2026-05-03 · half-baked, sharing for reaction

Auto-generate per-prospect pitch pages, on a pipeline.

We just hand-built three of these for Rome, Pillarix, and the lead-gen idea itself. The pattern is repeatable. The marginal cost per prospect is tiny if we automate it. Here's the shape — partnership outbound first, customer outbound second.

The pipeline.

Five steps · same loop for both tracks · changes per track are scraper inputs and generator prompt.
step · 01

Find

Scrape candidates by ICP filter — adjacent agent cos, vertical SaaS, SMB tooling cos for partnerships; vertical-shaped SMBs for customers.

tools · Apify · Sales Nav · Apollo
step · 02

Enrich

Pull public context — what they do, who's there, what they've shipped, which gaps they hint at on their site / blog / hiring page.

tools · Claude web search · Clearbit · LinkedIn
step · 03

Generate

Render a personalised one-pager from the LeedAB template — their name, their pain, their fit shape, our matching offering.

tools · Claude API · the existing HTML template
step · 04

Deliver

Send via the right channel for the prospect — LinkedIn DM, email, WhatsApp. Format depends on warmth (see next section).

tools · n8n · Gmail · LinkedIn API · iMessage
step · 05

Track

Per-prospect URL · open / time / scroll · feeds back into scoring · next-best-action recommendation.

tools · Cloudflare Pages · Plausible · n8n loop
scrape ←——— enrich ←——— generate ←——— deliver ———→ track ———→ scoring loop

Two tracks, one pipeline.

Same generator. Different scraper input, different prompt, different artifact tone.
primary
track · 01 · partnership outbound

Find adjacent companies. Pitch the trade lane.

Adjacent agent companies, vertical SaaS, SMB tooling, infra companies for AI agents — anyone where LeedAB is a substrate, complement, or distribution surface. The artifact is what we sent Rome and Pillarix: market map + 3 trade shapes + what we'd want to learn.

think · Rome AI · Pillarix · vertical AI cos by category · agent-infra cos
artifact: trade-lane one-pager · 3 partnership/license shapes · discovery questions · "we'd love a 30-min call"
secondary
track · 02 · customer outbound

Find SMBs in pain. Pitch the offering.

SMBs in target verticals showing ops drift signals — multiple manual handoffs, growing headcount without ops infrastructure, complaints in reviews about delivery / billing / scheduling. The artifact is pain-shaped, not partnership-shaped.

think · 30–150 person services / trades / agencies · firms naming ops pain in hiring posts or job ads
artifact: "what LeedAB would do for you" · their named pain · their stack · our agent set · "demo your business in 7 days"

The "scary link" problem.

Cold recipients won't click an unfamiliar URL. The artifact format has to match the warmth of the channel.
format · 01

Image card.

One PNG/JPG that summarises the pitch. Renders inline in WhatsApp / iMessage / LinkedIn. No click required.

trust
friction
use · cold first contact
format · 02

PDF attachment.

Same content, downloadable. Email-native. Feels like a normal business document, scannable on phone.

trust
friction
use · email outreach
format · 03

Hosted on owned domain.

Branded URL — leedab.com/p/<slug>. Looks legit. Use after first reply or when sender is known.

trust
friction
use · warm follow-up
format · 04

Pages.dev random URL.

What we used for Rome and Pillarix. Fine when there's existing context (Muiez forwards). Cold-spam from unknown sender = ignored or flagged.

trust
friction
use · internal · forward-warm only
trigger conditions

When this gets built.

wait
Manifest reorg + COO MVP ship first. We don't have spare cycles for a new build until those land. Mid-late May 2026.
wait
ICP signal sharpens. We need 2–3 more paying customers to know what "looks like a LeedAB customer" means in scrape-able terms. Pattern-matching, not guessing.
go
Solutions agent (prospect-builder) is functional — this idea is its natural extension. Same code path, different entry point. Build it as a feature of Solutions agent, not a separate system.
don't
Don't ship slop. Templated personalisation reads worse than generic copy. Bar is genuine-feeling per-prospect, or don't send it.
questions for muiez

What I'd love your read on.